An eye-catching meta description CAN boost your organic click-through-rate. And from my own testing, I’ve found that a higher CTR usually results in higher rankings. Because I use WordPress, my blog post title automatically gets wrapped in an H1 tag. (So if you hire a content writer that claims to write content “with optimized keyword density”, run the other way). In fact, Google has gone on the record to say that they don’t pay attention to keyword density. Which is one of the main reasons that my guide ranks in the top 3 for “mobile SEO”.

• The majority of search engines offer advice on how to raise your page rating, but the precise algorithms are closely guarded and often updated to prevent abuse.
• SEO is one of the most important and effective marketing channels for various types of businesses.
• 2) Keyword StuffingOverloading content with excessive keywords can disrupt readability and lead to penalties.
• Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP).
• Both are critical components of any successful digital marketing campaign, and SEO is actually a subset of SEM.

8. Factors influencing search volume of Keywords

Sometimes, the user wants a quick answer—like the hours of operation of a business or the price of an item. Zero-click searches cater to these habits by giving searchers an immediate answer without them needing to click through to a website. To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest.

Keyword Research in Search Engine Optimization (SEO)

High organic SEO rankings and PPC ads can increase brand awareness and credibility. Google wants to make sure that the information it’s gathering for its AI Overviews comes from credible sources. One sign that a professional source manages a website is when it operates at peak performance and is designed to improve the user experience. AI Overviews are helpful because they essentially create clickable summaries of relevant data points. For example, if you were to Google “how long does it take to ride a bike? ” you’ll be given a quick summarized answer (based on gathered research) as well as other helpful points related to the search.

Republishing is also a great opportunity to promote your post again on social media and newsletter, or starting a new link building campaign. Many people think that content length is one of the ranking factors. There’s a well-known study by Backlinko that BHS Links shows that posts with about 2,000 words ranked better in Google. By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey. Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research. Quality Raters don’t influence the rankings directly, but their data is used to improve the search algorithm.

You can pitch your business or products to relevant websites or news outlets with the same target audience. If you have subject-matter expertise, consider pitching a guest blog post that points back to your website. You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference. Web pages that rank highly in search engines contain content that closely matches users’ search intent. That means considering what searchers are looking for when they enter queries and then providing the information or services they’re seeking. For example, if the term “masks” brings up results about beauty sheet masks, it wouldn’t be the right keyword for you if you sell Halloween masks.