What Is SEO? Search Engine Optimization Best Practices

A responsive design will help you make your site mobile-friendly. Responsive design ensures that your website adapts to whatever device your audience is using. Whether it’s a mobile phone, tablet, or computer, your audience will get the best experience for their device. Once you integrate images on to your site, you need to optimize them. Image optimization is important in helping your page rank better for SEO. Visuals are one on-page SEO element that you can use to improve your site’s ranking.

on-page seo

Tools for Local SEO

Shai Aharony tested the effect that stock images had on Google rankings. A few days after I published that post, I decided to check out the search engine results pages (SERPs) for that term. The rest of this guide will walk you through how to implement these optimizations step-by-step. But feel free to keep the checklist open so you can follow along. Other off-page methods include social media and public relations. Either because they reveal interesting data, contain original insights and reports, or are otherwise entertaining.

However, search engine optimization (SEO) techniques and best practices do more than increase your visibility on search engine result pages (SERPs). Proper SEO implementation can increase foot traffic to local shops and deliver seamless mobile experiences. It dynamically creates them from your content based on the query—which is why it’s important to have those heading tags in there.

on-page seo

Title Tags

  • The first is the checklist template that you can customize to your liking.
  • The specter looming over most SEO-related conversations in 2025 is AI.
  • The tool makes it easy to analyze your competitors’ keyword usage.
  • A quality host with servers near your audience reduces latency.
  • Below are the 50+ page on page SEO ranking factors you need to pay the closest attention to in 2025.

Say hello to more time and fewer headaches with WebFX’s on-page SEO services, which include everything you need to optimize and turn your site’s SEO into a revenue driver. Generally speaking, the more backlinks (from unique websites) a page has, the higher its chances of outranking its competitors on the SERPs. This means that you probably shouldn’t try to shoehorn outbound links in your content in hopes of ranking higher. In this section, I will cover some of the most important things you should look after to rank higher on the SERPs (search engine results pages) and attract more clicks to your content. If your page struggles to rank in the top 10, one of the reasons may be that it lacks the information that searchers are looking for. To find out if that is the case, you’ll need to compare topics covered by top-ranking pages against topics covered by you.

on-page seo

Search engines have long worked to determine the most important part of a given page. Both Microsoft and Google hold several patents suggesting content in the more relevant sections of HTML carry more weight. With over 6 billion searches per day, Google has a wealth of information to determine what searchers actually mean when typing queries into a search box. Google’s own research shows that synonyms actually play a role in up to 70% of searches.

While it’s true there’s a lot of evidence against meta descriptions as a ranking factor, they’re wrong about everyone knowing that. Make sure that your title tag and meta description doesn’t exceed the recommended maximum characters. To review this, many SEO applications allow you to preview how these elements will appear in search to prevent overrunning text.

on-page seo

Link Building Checklist

on-page seo

You can’t just delete them because you’ll end up with a ton of 404 errors – and those are bad for SEO. Chances are, you’re not going to sell exactly the same products throughout the whole life of your Shopify store. If a bunch of pages show up, you’ve got a product tagging issue to solve. There are a few ways to tackle the issue of excessive blog tag pages.

Crawlability is SEO Anomaly a major factor in search engine rankings, so make sure your sites can be easily indexed. Check Canonical Tag, URL Redirects, Sitemap, Robots.txt, WWW Redirect, HTTP to HTTPS Redirect, Noindex Tag and X-Robots-Tag. The goal of on-page SEO is to rank higher for target keywords, and keyword research is how you identify those keywords. The most common schema for SEO is product schema, which allows search engines to show product prices, availability, ratings, and sizes directly in their results. This can be added to your product page with custom code, through your theme or a third-party app.